It should be obvious that it isn’t digital traffic that matters, but how many visitors you convert – I say obvious, but too many people focus on gross numbers!
In fact what we all want are visitors that go onto engage with us, in whatever format that takes. That’s what I mean by convert. And too few people understand this crucial point.
Marcus Hemsley co-founded Fountain Partnership, which has gone on to win two fabulous International Google awards by totally understanding that conversion isn’t just important, but the only thing that matters.
Marcus remains down to earth, and here he reveals his journey, what makes the partnership work and what the future of digital marketing holds too. Priceless information for everybody.
- On September 17, 2018